Driving Bookings for a Premium Body Contouring Clinic

FloCryo

Background

FloCryo partnered with Cape Digital in September 2024. Under new ownership, the clinic was looking to establish predictable lead generation channels and build local brand visibility to fuel consistent growth across its fat freezing, cryotherapy, and wellness services.

Key Results

250+
Qualified leads generated in just 6 months
$20
Average cost per lead
‍Top 3
Fat freezing terms in the Sunshine Coast
70–80%
Leads converted into in-person consults

Strategy

Cape Digital designed a multi-channel growth strategy tailored for the Sunshine Coast market, combining:
‍

✅ Google Ads – Conversion-optimised local campaigns targeting fat freezing and wellness keywords
✅ Meta Ads – Targeted promotions to drive first-time bookings and seasonal offers
✅ SEO – On-page and off-page optimisation with locally relevant content
✅ Content Marketing – Developed service pages and blog content to improve organic discoverability

‍

Outcomes

📈 300+ qualified leads generated in just 6 months through Google Ads and Meta Ads

💰 $20 average cost per lead, significantly below industry benchmarks🔍

‍Top 3 Google rankings for key fat freezing terms in the Sunshine Coast🎯 Increased website traffic and online bookings for body contouring services

creatives

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