From Zero to 50+ Airbnb Properties Managed in 12 Months

Maxima Properties

Background

Maxima Properties is a Canadian short-term rental management company that entered the market in mid-2022. With limited brand presence and zero digital marketing foundations, they approached Cape Digital to help build brand credibility, generate qualified leads, and grow their property portfolio in a competitive Airbnb landscape.

Key Results

300+
Qualified leads generated at $50 CPL
50+
Properties under management
#2
On Google search results
$300K+
ARR added

Strategy

Paid Media

  • Google Ads (Search & Performance Max): Targeted keywords around “Airbnb property management Toronto,” optimised landing pages, and set up conversion tracking.
  • Meta Ads: Ran lead-gen and remarketing campaigns showcasing case studies, testimonials, and incentive offers.

SEO & Content

  • Built out landing pages optimised for high-intent keywords
  • Developed blog content around short-term rental tips, regulations, and profitability to capture organic traffic
  • Built backlinks through industry directories and partnerships

Email Marketing

  • Created a downloadable Airbnb Profitability Guide as a lead magnet
  • Built a 5-part nurture flow educating leads on Airbnb ROI, Maxima’s services, and success stories

Outcomes

In just 12 months, Maxima Properties went from an unknown brand to a leading Airbnb property manager in Toronto. With a data-driven marketing approach, they:

  • Secured 300+ qualified leads at an average CPL of $50
  • Grew to 50+ managed properties, generating $300K+ in annual revenue
  • Achieved top 5 Google search rankings for key Airbnb management terms
  • Built a reliable lead pipeline to support future expansion across Canada

Cape Digital’s full-funnel strategy laid the foundation for Maxima’s long-term growth and industry credibility.

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