Cape Digital developed a comprehensive growth marketing strategy designed to help MP Cleaning dominate local search, drive qualified leads, and build long-term brand visibility online.
‍

1. Google Ads (Search + Local):
We launched hyper-local Google Ads campaigns focused on key suburbs in the Ottawa and Hamilton Area. By optimising for high-intent keywords, MP Cleaning was able to consistently appear in front of customers ready to book.
‍

2. Meta Ads (Facebook + Instagram):
We crafted high-performing visual ads featuring before-and-after cleaning transformations, seasonal offers, and value-based messaging that reinforced trust — highlighting MP Cleaning’s insured, bonded, and background-checked team.
‍

3. SEO and Content Strategy:
To establish a strong organic presence, we implemented a dual approach focused on both local SEO and content-driven growth.

• Built highly targeted local service pages optimised for suburbs across Ontario, each designed to capture local search intent and convert visitors into leads.
• Developed a content strategy around key cleaning-related queries
• Each piece of content was crafted to build topical authority, improve organic rankings, and support paid campaigns through remarketing.
  ‍

4. Conversion Optimisation & Tracking:
All campaigns were funnelled into dedicated landing pages with clear call-to-actions.

‍

Within three months of launch, MP Cleaning saw measurable and sustained growth across both paid and organic channels:

• 180% increase in total website traffic
• Consistent 50–70 new leads per month from Google and Meta campaigns
• Average Cost per Lead (CPL): $20–$30
• Significant uplift in organic keyword visibility across all local page

‍